Julene is a brand and communications strategist with over 20 years of international experience across media, lifestyle, beverage, and premium consumer sectors. Her work focuses on brand positioning, market development, and experience design shaped by culture and place, informed by a foundation in publishing and applied linguistics.
She is the founder of Wine Embassy Worx and serves as shareholder and tourism project advisor to Good Wine Good People, contributing to long-term destination planning and place-based initiatives. Julene is also co-founder of Project Bike Tech and a former elite mountain bike racer. Her work reflects a long-standing commitment to craft, resilience, and cultural connection.
