Michael is a systems and operations strategist specializing in workflow optimization, process design, and the digitalization of complex, analogue structures. He brings extensive experience across media, publishing, and high-performance brand environments, with a focus on improving efficiency at scale.
Previously, Michael held senior leadership roles at Falstaff Publishing and spent more than a decade at Red Bull Media House, where he led multiple departments and drove organizational transformation across teams and markets. At Wine Embassy Worx, he supports clients in building robust operational frameworks that enable clarity, scalability, and sustainable growth.